About
The Void: The space between creators and brands where strategic partnerships and collaborations thrive. The Void offers specialised talent management, bespoke partnership and consultancy solutions crafted to combat the rapidly evolving landscape of digital marketing and creator partnerships. We are poised to redefine how brands connect with their audiences by exclusively representing top-tier social media creators and talent.
The Void works hand in hand with our talent to craft impactful brand partnerships that resonate organically with their audience, ensuring that each collaboration is not only creatively compelling but also strategically aligned with brand objectives. Join The Void in shaping the future of partnerships and unlocking the full potential of collaboration.
Founder
Founder and Managing Director, Maddy Carty, brings 10 years of experience fostering mutually beneficial relationships, specializing in curating strategic partnerships that elevate both talent and brand presence in the market.
Across her career, Maddy has led partnerships across the UK and Australian markets for Disney, Nestle, Coca-Cola, adidas, Samsung, L'Oreal, Mondelez & more across all categories. From crafting tailored strategies to negotiating lucrative brand deals, Maddy's focus has always been on delivering results that exceed client expectations and resonate authentically with audiences.
Beyond her client services and media partnerships expertise, Maddy is also the creative force behind the acclaimed podcast, Mads World. Through engaging storytelling and thought-provoking conversations, she has cultivated a platform that celebrates diversity and empowers voices to be heard.
Recognized in GLAMOUR UK, Stylist UK, Radio Times UK, news.com.au, Daily Mail, International Business Review UK, PodBible, New York Post and UNILAD, Maddy is committed to building meaningful connections and amplifying stories that inspire and resonate with audiences worldwide.
